“This will change your life”

“Let me tell you why this product is going to change your life” - Sleazy Salesperson

Or at least a suspicious salesperson.

Our skepticism creeps in:

What do they know about my life?

Why do they think I want to change something?

What’s wrong with what I already have?

The end result? A very unlikely sale.

We do this with our data products all the time.

“Let me tell you how this dashboard is going to make your job easier”

“Let me tell you why you will love this new business intelligence tool”

“Let me tell you how this data model will make analytics amazing for you”

The end result? A skeptical business stakeholder.

But

Wouldn’t it be great if you were so attuned to the needs of your stakeholders that when you delivered a data product they said TO YOU:

“Let me tell you why this dashboard is going to change my life”

“Let me tell you why I love this new business intelligence tool”

“Let me tell you how this data model is making analytics amazing for me”

Well, then you might really have something.

I’m here

Sawyer

from ​The Data Shop​