A bad desired outcome

You could have a very clear desired outcome.

And deliver that outcome.

Exceeding your stakeholder's expectations.

And still fail.

...

Because it was a bad desired outcome.

You grew profits and burned out your employees.

You pushed products and damaged your communities.

You accommodated your customers every need and went out of business.

...

Purdue Pharma expressed a desire to increase sales and product revenue. They hired McKinsey & Co, the world's most prestigious and influential consulting firm, to help achieve that outcome.

McKinsey crushed that goal and “Turbocharge” sales of one key product.

OxyContin.

McKinsey recently paid $600 million in settlement fees to 49 states because of their role in helping Purdue Pharma further opioid sales. The effects of achieving that outcome and the ensuing opioid crisis have been (and will continue to be) devastating.

Having a clear desired outcome matters.

Having the right desired outcome matters more.

I’m glad you are here,

Sawyer

from ​The Data Shop