Who cares?

Data isn't really important.

Business results are important. Revenue. Profit. Customer Satisfaction. Growth. Data matters only so much that it supports some business goal.

Data people (like me!) get wrapped around the axle thinking about cool data tools, big data processes, and clean code patterns. None of that matters really. No business team has a goal about data.

Talk with your business teams.

• What are their goals for the next quarter?

• What are the key challenges they face in hitting those goals?

• How can data support or enhance their efforts toward the business goals?

• How can the data team build quickly to deploy value ASAP?

Data is only important as long as it supports a business objective.

Otherwise, who cares?

I’m on your team,

Sawyer