When they aren’t buying

A data team needs to sell.

There’s no money exchanged. But you need the business teams to “buy” what you produce.

You want them to love what you are producing.

You need them to be repeat “buyers”.

You want them to request more, different, and innovative data products.

If your business team isn’t buying, then it’s time to revisit how you are selling.

You want to sell data quality —> They want to buy trustworthy data

You want to sell data analysis —> They want to buy confidence that they will hit their goals.

You want to sell high-performance data throughput —> They want to buy ease of finding their numbers while on a sales call.

You want to sell data governance —> They want to find the data they need to be creative and innovative in executing their business goals.

What they are “buying” is a feeling.

Selling a feeling requires knowing what your business team wants to feel.

Which means standing up

walking across the aisle and

beginning a conversation

with the business.

It was good to see you today,

Sawyer