They don't want data

We confuse what the business “needs” or “wants” with a technology solution.

But they don’t want a technology solution. They don’t want data.

Don’t ask the business to define technology requirements.

Don’t ask them what data solution they would like.

Don't ask what data fields they need in a dashboard.

Asking these questions will lead - inevitably - to feelings of

"They don't know what they want."

"Their needs are always changing."

Partnering with the business means allowing them to focus on their business goals.

And it means you are also focused on their business goals.

And dreaming, strategizing, and building things that will hit those goals.

Businesses are the experts at their business goals and activities.

It’s the data teams' job to support and empower that with data.

Have fun building,

Sawyer

from The Data Shop