The goldmine for data teams

When a customer or business stakeholder shares with you their goals or desired outcomes buckle up, settle in, and listen closely.

This is where the goldmine is for a data team

From the last few weeks, all of the following have shown up in conversations with clients and prospective clients.

• “We want to increase customer satisfaction”

• “We are focused on brand growth”

• “We need to improve fulfillment efficiency”

• “Our goal is to reduce yield leakage to improve portfolio returns”

If I left the conversation at that point, we would be left chasing “satisfaction”, “growth”, “efficiency” or “returns” but with no shared agreement on how we would know if we got there.

Vow now, to never end a conversation there.

Always follow up with:

“What would that look like to get there?”

or

“How would we know if we hit that goal?”

or

the simplest option

“How do you measure that?”

Very often the answer leads to more questions

all of which get you closer to

actions that the data team can take

to be invaluable to the business.

It was good to see you today,

Sawyer