Your data is expensive if you aren’t doing this.

Should we collect that data?

Should we build that dashboard?

Should we integrate with that other data source?

Here’s a simple two step process for deciding:

• Define what decision that data will serve.

• Define how that decision serves your end outcome.

“I want to know how we are doing on sales” is not a decision

“We are curious about our turnaround time for support tickets” is not a decision.

A decision is an action.

“When new leads from our marketing campaign falls below XYZ a month we will drop the campaign” is an action.

“When a supplier's on-time performance is above XY% we shift more business to their account” is action.

Collecting data is a liability.

It’s costly, painful, and time-consuming to develop.

And it’s costly, painful, and time-consuming to maintain.

Make sure you know why you are collecting it. And what you will do with it.

I’m here,

Sawyer