When do you need it?

You’ve hit “Add to Cart” and landed on the Amazon checkout screen.

There’s one important decision left to make. It’s not about your payment information or shipping address. Amazon probably has that saved and ready to go for you.

No, the decision you need to make is this: When do you want it to arrive?

Usually, a few options are available to you ranging from same-day delivery to a week or more.

You pick the option that’s best for your situation. Order a birthday present for next month? Pick the 1-week delivery. A birthday present for tomorrow? Same day, please!

Business data has a shipping option as well. We called it latency.

Latency is the time from when is produced to when it is available for a user to view.

When designing data solutions data teams are heavily reliant on business teams to determine the required latency.

Is the birthday tomorrow or next month?

How quickly does this data point need to arrive?

The cost, complexity and design of the data solution depends on answering “When do you need it?”

I’m here,

Sawyer