What’s your problem?

If you want to be good at solving problems in your work (which is a good idea), pay attention to the types of problems out there.

Organizations create and experience at least four types of problems.

Urgent:

These are problems no one can deny and it's all hands on deck to fix them. The system goes down. Data breach. A publicized failure of your company to deliver your core competency.

Time-bomb:

Most people acknowledge this is coming in a few months or even 1-2 years. The system or process can’t scale and will break as volume or usage increases. A team is understaffed and overworked, facing inevitable burnout.

Annoying:

This is friction in a process or framework that the team regularly rubs against. Some people build up callouses and accept it as part of the job. Others (usually new people) are frustrated daily by the additional steps or error-prone processes.

Unknown:

Often only visible to an outsider, these are the dangerous problems that blindside teams or companies. These are also the hardest to solve because it requires convincing people that a problem exists right before their eyes.

Each of these types of problems requires different skill sets to solve, a unique approach to selling, and potentially different business models altogether.

Identifying what problem type of problem you solve can narrow your focus, refine your sales process, and enhance your company or team identity.

What kind of problem do you solve?

I’m here,

Sawyer