The virtuous cycle of a data driven org.

A flywheel is a momentum and leverage device. It stores energy to continue driving forward motion.

It’s weighted in a specific distribution so that once you get it turning, it collects energy and takes significantly less energy to keep it spinning.

When designed well, data is a flywheel for your business. Here’s how it works in steps.

  1. We want business outcomes

  2. We make decisions to get those outcomes

  3. Data provides insights that reduce the uncertainty in a decision

  4. Data tracks our progress toward the outcomes.

  5. Our progress (or stalled progress) presents other decisions.

  6. …and we use data to reduce uncertainty in the next decision

Make decisions. Track progress. Make more decisions.

Data is the weight that pushes this virtuous cycle forward.

And once you get the wheel spinning. It picks up momentum.

I’m here,

Sawyer

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