Not just the money

Business value is benefit distributed to the people and places that engage your organization.

But the benefits are not only about money.

Money is a benefit your company could distribute.

But I’d bet my favorite coffee mug that your company is focused on more benefits than money.

Did you do the homework yesterday?

What else did you come up with that wasn’t dollars and cents?

I’ve spent too many conversations with peers in the data world trying to quantify the ROI of a dashboard. Or pipeline.

You will go crazy trying to measure most of that.

Occasionally yes, a data asset can really move the profit lever.

But to accelerate delivering value in your company, you must expand the surface area you impact.

What other areas of benefit is your company focused on?

How could data touch those areas?

If you aim to be invaluable to the business

then uncover the full scope of what they deem valuable.

Yes, it might be dollars.

But if you look you might find something else.

That you can move the needle on with data.

Which moves you one step closer to being

invaluable to the business.

I’m here,

Sawyer

from ​The Data Shop​

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Evidence of value

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Business Value: The benefits