It won’t fit in Excel

Most data won’t fit in Excel

or a pivot table

or a database

or in a reporting tool.

Most data is like this email. Words, ideas, phrases, paragraphs.

Things that don’t fit in a bar chart.

It’s the SOP manual to close out a project.

The employee handbook that holds most of your company policies.

The email exchanges with your most valuable account.

Multiple pages of reviews on the App Store for your mobile app.

What are you doing with that data? The data that could hold groundbreaking insights. Minimize significant manual tasks. Reduce the gapping knowledge hole left by the departure of a long-tenured employee.

That data.

Data teams aren’t going anywhere soon. But they will be building a lot fewer database tables.

And instead unlocking the knowledge packed into text.

If you find this interesting,

or curious

I’m here,

Sawyer

from The Data Shop

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The structures of data

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How much does data cost?