How much would they pay?

What if your business teams had to pay for the data team?

We’ve been talking about getting business teams to “buy in”. And how data teams need to think about what and how they are “selling”.

It’s been all theoretical. Business teams don’t actually buy anything that data teams sell.

But what if business teams did have to pay for the data?

Would they still buy?

The finance team puts in a request for their end-of-month financial reporting needs. The data team replies with a price. $3,500.

The admissions team at a university needs analytics on their applicants, and acceptance and rejection demographics. Price: $250 per report page.

A warehouse manager wants projections for inventory restocking needs throughout the holiday season. Price $8,250.

The donations team needs insights into donor frequency around the end-of-year giving season. Price $4,300

Would they pay up?

Is the data worth it to them?

When it comes out of their department budget, are they still interested in data?

If you provide a first-class data experience

with data products built to meet business needs

that provide the business team with the feeling they want

then yes.

Yes, they will pay. Because it’s a key driver for them to hit their business goals.

Thanks for being here,

Sawyer