Clear the fog

I spilled a lot of (digital) ink writing about value.

So, I’m going to cut through the noise, clutter, and fog about value.

Business value is delivering what the business wants.

This shouldn't be controversial.

Data people like to play semantic games:

"Well, what the business says they want isn't what they really want".

So, get them what they really want.

“Don’t give them what they want. Give them what they need”.

Again semantic games. The expert on what the business wants and needs is the business. Not the data team.

The business wants to achieve its business objectives.

Help them get what they want.

That’s how you become invaluable.

It's good to see you this morning,

Sawyer

from The Data Shop