Avoiding vanity metrics, making decisions, and driving outcomes with marketing data
New episode of Making Data Matter
In this episode, we sit down with guest Josh Burns - Founder and CEO of Spark Collective - a Digital Marketing agency for nonprofits.
We discuss:
Why marketing matters for nonprofits
How do you make data-driven decisions about marketing?
What are some fundamental marketing best practices for nonprofits?
How do you decide which metrics to track in your marketing campaigns?
and more.
